How Much Does Organic Content Cost?

Behind the Scenes – How Much Does Organic Content Cost?

The overwhelming majority of customers (89%) would love to see more organic content, especially video materials, from the businesses they follow (Wyzowl, 2024). Video content has clearly surpassed all others as the preferred and most engaging channel for viewers, and this trend shows no signs of abating. One way to keep ahead of the competition is to utilize video to establish a relationship with your audience.

Imagine your brand as a person at a party. Organic content becomes your voice, your stories, your knowledge—crafted in ways that beckon people to listen and engage. This natural form of connection doesn't require the loudspeaker of paid ads; instead, it thrives on the authentic and meaningful interactions that build over time. Recognizing this, many brands are turning to one of the most engaging forms of organic content—video—to nurture these authentic interactions.

But while organic content offers a direct line to genuine engagement, creating it isn't without its own set of investments. Beyond the apparent cost savings compared to paid advertising, the real investment in organic content lies in the creativity, time, and strategic planning needed to make it resonate with your audience.

So, How Much Does Organic Content Cost?

Organic social media encompasses freely shared content on platforms — from thought-provoking posts and eye-catching photos to engaging videos and stories. This form of content, accessible to all users, is a powerful tool for brands looking to forge genuine connections with their audience on a grand scale. It can simply start with taking out your iPhone and start filming!

Putting effort into producing engaging organic content is a long-term bet for the exposure and engagement of your brand. But building a reliable and interesting brand requires a significant investment of time and energy. Time, creativity, and expertise are your true currencies here. Factors like the depth of research, quality, and expertise required can influence overall costs.

From the initial brainstorming to the final touches of editing, every piece of content you produce is a reflection of your dedication to your brand and its audience.  Although there is no exact price tag, as it totally depends on what you want to achieve, these factors influence video content creation costs:

1.    Project duration and complexity: Longer or more intricate videos, with complex visual effects and editing, require additional time and resources, thus affecting overall pricing.

2.    Required experience and expertise: Pricing varies based on the creator's skills and track record, with highly experienced professionals commanding higher rates.

3.    Necessary resources and equipment: Quality cameras, lighting, sound recording devices, and editing software contribute to costs, varying with project scope.

4.    Time and effort across pre-production, shooting, and post-production: Planning, scripting, shooting, editing, and other stages each require time and effort, affecting pricing.

Exploring the Types of Organic Content

Successful organic content often reflects the brand's unique personality and voice, catering to the audience's preferences across different platforms.

Often, we might categorize organic content by the subjects covered, which can be:

• Testimonials and reviews: Sharing customer experiences can strengthen your brand's credibility and relatability.

• Behind-the-scenes peeks: Introduce the faces behind the brand with 'meet the team' posts, fostering a sense of community and transparency.

• Real-life applications: Demonstrating how your product or service fits into everyday life can vividly showcase its value.

• Educational content: Offering insights or how-to guides positions your brand as an authority and adds value to your audience's experience. Transforming these guides into engaging videos can further amplify their impact.

gether, these themes can be explored through either short or long-form content.

Platforms such as TikTok, Instagram Reels, and YouTube Shorts have helped boost short-form video popularity. These platforms want material that is easy to consume, entertaining, and sharing.

Short videos are ideal for attracting attention, communicating a message fast, and reaching a large audience while incurring cheap production expenses. They are very useful for lessons, company introductions, client testimonials, and emphasizing product benefits. In fact, short-form video is the media format most frequently utilized in marketers' content strategies (Hubspot, 2024).

Long-form videos allow for more in-depth exploration of topics, the development of a story, and a better connection to the viewer. YouTube and Vimeo are perfect for presenting lengthier material, such as documentaries, in-depth lessons, and narrative films that capture company values. Although long-form videos require more time and money to produce, they may greatly increase audience engagement and loyalty by delivering tremendous value.

So, How You Can Create Great Organic Content?

Quite simply, effective organic content is mainly characterized by its utility, as it should offer tangible value, answer queries, or solve problems for your audience, much like a detailed guide on a specific topic relevant to their interests.

Another critical element, often overlooked, is credibility, which relates to demonstrating in-depth knowledge and expertise in your content and reinforcing your business’s authority in its niche, building trust with your audience.

And maybe the most important aspect is how you tie everything together, with the best framework being driven by stories. Human minds are innately sensitive to storytelling and react better to narratives than other material sharing, which is in line with multiple studies published in the Harvard Business Review. Storytelling affects our brains and releases oxytocin, which builds trust.

Get to Know Your Audience

Think about your audience on each platform. Social media is where people go to relax, learn, be inspired, or be entertained. You are on the right track if your content aligns with these desires.

According to an estimate by EMARKETTER from August 2023, the English-language material accessible in North America would lead to the region having the highest number of podcast listeners worldwide by 2024, with 149.4 million listeners. In 2024, there will be more than 135 million podcast listeners in the United States alone, making up 39.6% of all US internet users. And most probably, a large proportion of your customers are amongst them! (EMARKETER, 2023)

It's important to remember that your brand is more than your products or services—it's also about the people behind it.. The aim is to create content that informs, entertains, and invites users to engage and connect on a personal level, and this content can reach:

• A slice of your followers,

• Friends of your followers, if your content is shared and

• Users who follow the hashtags you use.

Different platforms cater to different demographics and behaviors, so identifying where your target audience is most active will guide where you focus your efforts.

Pre-Production: Laying the Foundation

Think of pre-production as the drawing board phase. It's where the seed of your podcast starts to sprout. Here, clarity is key. You must be crystal clear about what you aim to achieve.

Are you looking to educate, boost your brand, or position your company as the go-to expert in your field? Knowing this shapes your entire approach. This phase is mainly about two things: dreaming up the content and then planning how to bring those ideas to life.

• Dreaming Up Content: This is where your creativity gets to shine. You're brainstorming topics that draw your audience in and reflect what your company stands for. It’s about figuring out what your audience cares about and how you can add value to that conversation.

• Planning Your Attack: Once you've got a bunch of exciting topics, it's time to start planning. Writing a script or a detailed outline for each episode ensures you have a clear path forward, ensuring each episode is as engaging and coherent as the last.

Production: Bringing It to Life

With your blueprint in hand, you move into the production phase. This is where things start getting real—where your podcast moves from concept to concrete. The focus here is all about the nuts and bolts of recording: the gear and the space.

• Choosing Your Tools: The right mic and software can make or break your podcast’s sound quality. Investing in good equipment means your message comes through loud and clear, without any of those pesky distractions like background noise or poor sound quality.

• Finding Your Space: Just as important as the gear is where you record. You want a quiet and echo-free spot, ensuring your listeners can focus on your message without straining to hear what’s being said.

Post-Production: The Final Touches

Post-production is where your podcast really starts to polish up, refining what has been recorded and making sure it's the best it can be before hitting the airwaves. It involves editing the content and deciding where to share it with the world.

• Editing: Here's where you trim the fat, so to speak. You’ll be cutting out any awkward pauses, fixing any sound issues, and maybe even adding some music or sound effects to jazz things up. The goal is to make your podcast not just listenable but enjoyable.

• Going Public: The last step in your podcasting journey is publishing your masterpiece. Choosing the right platform is crucial, as well as finding where your audience hangs out and ensuring your podcast is easy for them to find and follow.

Amplifying Your Message & Measuring Organic Content

Creating content is one thing; knowing it hits the mark is another. Keeping track of how your content performs gives you insights into what works and what doesn’t. Utilize analytics tools to monitor metrics like page views, engagement rates, or social shares.

Beyond the core production phases, promoting your podcast is essential to reach and grow your audience. Share episodes with your company’s social media channels, website, and email newsletters. Collaborating with other podcasters or inviting industry experts as guests can also broaden your reach.

Honey Haus – Your Best Partner for Organic Content Creation

Overwhelmed about where to start? Honey Haus helps your brand bloom with diverse organic content tailored to your audience's tastes and preferences. Short-form or long-form, Honey Haus knows how to create content that captivates.

Effective organic content is a mix of utility, credibility, and storytelling. Honey Haus brews content that adds value, establishes authority, and builds trust with your audience.

 Book a call with us to find to get a free organic content audit